2 minute read
Cold email still works in 2025. But not the way most Irish SMEs are doing it.
If you’re sending out generic, templated messages to a cold list you pulled from the internet, don’t be surprised when the results are cold too.
The good news? There’s a smarter, more effective way to do outbound — one that respects your brand, your prospect’s time, and your bottom line.
Here’s what’s working in 2025 — and how you can use it to drive more conversations, more calls, and more revenue.
1. Stop Thinking Mass. Start Thinking Match.
Spray-and-pray is dead. The best cold emails today feel personal, timely, and relevant.
In 2025, Irish SMEs are succeeding by narrowing their focus:
- One industry
- One job title
- One clear pain point
Less noise. More signal. That’s what gets replies.
2. Write Emails Like a Human (Not a Salesbot)
Cold email isn’t a pitch. It’s a conversation starter.
What works:
- Short emails (3-5 lines)
- One clear ask
- Casual tone (like you're talking to someone in the pub)
Example opening:
Hey [First Name], noticed you're hiring in sales — made me wonder if you're seeing any gaps in pipeline generation right now?
3. Follow-Up Is Where the Magic Happens
Most replies don’t come from email #1. They come from email #3, #4, or even #5.
You need a sequence — not a single send.
In 2025, the sweet spot for Irish B2B is:
- 4–5 emails over 10–14 days
- One LinkedIn touchpoint
- One call attempt (if the contact is warm)
Avoid Monday mornings and Friday afternoons. The best send windows for cold email in Ireland:
- Tuesday–Thursday
- 8:15am–10:00am or 2:00pm–4:00pm
Why? People are either starting their day or clearing the decks before meetings. Less inbox noise = more attention.
5. Don’t Forget the Tools
To do cold email properly in 2025, you’ll need:
- Email warm-up tool
- Outreach platform
- Verified data source
- A CRM or pipeline tracker
Bonus: Always test before scaling. What works for SaaS founders won’t always work for accountants.
Want It Done For You?
If you’re a founder trying to do all this on top of everything else — let’s make it easier.
xSellerate’s service builds your cold email engine for you:
- Message strategy
- Data sourcing
- Tech setup
- Sequencing and follow-up
- Weekly call booking reports
You show up to sales calls. We handle the hard part.
Ready to See What It Could Look Like for You?
Book a free xSellerate Pipeline Audit.
We'll review your:
- Current outbound efforts
- Ideal customer match
- Messaging approach
- Conversion numbers
You'll walk away with a clear outbound plan — whether you work with us or not!
