1 minute read
Most founders are busy. But only a few are growing.
And it usually comes down to one thing:
The ones who scale know their numbers.
The ones who stall… don’t.
You don’t need fancy dashboards. You don’t need a sales manager.
But you do need a way to see what’s working — and what’s not.
Let’s break down the 5 sales numbers that show you the truth (in plain English).
- Revenue Goal
Sounds obvious.
But most founders have a hope, not a number.
“We’d like to grow this year” isn’t a goal.
“We need €20k/month to hit target” is.
Without a number, your brain can’t reverse-engineer a plan.
Pick a number. Then use the rest of this blog to figure out how to reach it.
- Average Sale Value
Not all sales are equal.
If you don’t know how much you make per deal, how can you know how many sales you need?
Example:
- Revenue Goal = €20,000
- Average Deal = €2,500
- You need 8 sales this month. Simple.
- Close Rate
This tells you how many sales calls turn into “yes”.
If you close 1 in 4 calls (25%), you need 32 calls to get 8 sales.
If you close 1 in 2 (50%), you only need 16.
Your close rate shows where the real issue is:
Not enough calls? Or weak conversion?
- Lead-to-Call Conversion Rate
Getting leads is great.
But if they’re not turning into calls, what’s the point?
If you only turn 1 in 10 leads into a call, your funnel is leaking badly.
A good rate?
At least 1 in 4 for warm leads.
Lower than that? Time to fix your messaging or follow-up.
- Sales Cycle Length
How long does it take from “Hello” to “We’re in”?
If it’s 2 weeks, great — you can forecast revenue.
If it’s 2 months, you’ll need way more pipeline just to stay afloat.
Knowing this number helps you plan. Helps you hire. Helps you breathe.
Here’s Why These Numbers Matter
Because if you don’t track them, you’re just guessing.
And “guesswork” doesn’t scale.
Clarity does.
Want a Simple Tracker That Does This For You?
We built a Sales Tracker that:
- Plugs in your numbers
- Tells you how many leads and calls you need
- Breaks it down per team member
It’s free. It’s built for Irish SMEs. And it’ll give you back control.
👉 [Download the Sales Math Tracker »]
